As an international cooperation, IRE provides renewable energy and consumer products for both residential and commercial customers. IRE recently overhauled their business identity to bring a fresh, new look to their business. This included the development of a new logo, stationary, presentation folders, handouts, uniforms, and product packaging to promote their new identity across their existing and new global clientele.

Their new logo is readily identifiable in any country in any language and appeals to everyone in both the business and residential communities. Their new stationary collection has a consistent look across all pieces, allowing them to have the confidence that everyone who receives print communications from them are receiving the same message.

With the development of their new visual identity, IRE needed a new Visual Identity System Manual to ensured that all users of their identity follow the same guidelines and standards. The manual ensures a uniform appearance of their corporate name, logos, colors, taglines, and materials. The manual covers everything from the logo itself to corporate stationary to uniforms and vehicles. The VIS manual is intended for use by all employees and divisions of the company and is provided in the appropriate language for each global division.